PGHIMC - Pittsburgh Independent Media Center

Fat Loss 4 Idiots Diet Scam eBook Review
by James Monday, Jan. 03, 2011 at 3:59 PM

I was browsing the web other day, looking for reviews on fat loss 4 idiots. When I typed in the search terms on the search engines, I was surprised at the results - over 3.5 million reviews. Fat Loss 4 Idiots - Burn The Fat Feed The Muscle - Final Phase Fat Loss - Fat Burning Furnace - Every Other Day Diet

As I took a closer look at the results, clicking through to the displayed website, I was surprised to see that these websites had anything but a fat loss for idiots review.

Most were, largely, product descriptions, while others contained paragraphs copied from the homepage of the product.

Then there were some reviews which seemed to be genuine reviews, but when I took a closer look I found that most of these were also written by using the content from the homepage rather than from actually reading the fat loss 4 idiots ebook or from having used the diet.

And yes, I also came across reviews that had nothing to do with the product. All that such results contained were page titles which said that they are fat loss idiots reviews and the obvious intention was to get visitors to click on them and visit their sites. Why were they doing this?

Two reasons. Most of them carried ppc ads by which they were earning revenues from programs like adsense and kanoodle.

The other group of sites in the results were those who were affiliated to the product, receiving commissions for sales.

Apparently both category of sites had but one objective: earn money without providing value.

Now don't get me wrong. There is nothing wrong in earning revenue from clicks on ppc ads nor from sale of the product, but the fact remains that what I went looking for was very difficult to find. It took me well over ONE HOUR to find 3 genuine reviews, though not entirely professional.